To rise above a clutter, a symbol or logo is the fastest communication known to man. A great logo is recognizable even in a blink and tends to make a lasting impression.
A logo help in:
- Making the brand identifiable
- Make it stand out
- Drive customer interest and sales.
we are a creative agency in Gurgaon and we gained enough knowledge about logos with our work experience and thus have listed out 7 questions that are essential to consider before designing the logo
1. What ‘type’ of the logo should you consider?
There are generally the four kinds:
Wordmarks- It’s a multi-letter abbreviation or freestanding word.
Letterform- It comprises of a single letter, usually it’s not an abbreviation.
Pictorial– It is illustrated by a symbol or a design
Abstract- The abstract logo is which doesn’t use a symbol which can be directly linked with the brand name and the company.
2. What are the key points that the logo should convey?
Th logo must convey the brand image and message. There should be an instant connect and brand personality should reflect. The design must be recognisable in a blink of an eye and should be different than you competitors.
One great example of a very thoughtful logo design is AMAZON, the logo consists of the name of the brand and the arrow points from A to Z, representing how the company carries everything under the sun.
3. Which colour will be best suited to?
The choice of colour is of extreme importance. The biggest paramount is not to choose colours that your competitors have already embodied. Consider the psychological punches of the colours as well.
4. Which font should be used?
Fonts, just like colours convey various emotions. Different fonts work completely different.
No two industries can have same fonts, just keep in mind your target audience and choose the font accordingly.
5. Should I be designing the logo all myself or hire a professional to do the job?
Even with a tight budget, we suggests that you should leave the designing job to someone who has been in the field and knows in-and-out of it.
A trained graphic designer from a well-established logo design services in Delhi NCR or anywhere in India will be able to provide you with a better result, more than an expense, it’s an investment.
6. Once done designing, where should you place your logo?
Everywhere, on all online campaigns, social media posts, website. Offline on the front door, visiting card. Just make your logo recognizable.
7. Will it require touch-ups in future?
Every logo, even the insanely famous ones to some touch-ups every decade without changing the aesthetics of the logo.